For Real Events

Strategic support for teams bringing live to life.

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We’ve worked with brands like

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If there’s one thing we know, it’s events.

We’ve built some of the most successful B2B events in the world, and now we help others do the same.

For Real is a strategic partner for teams who believe in the power of in-person. We’re hands-on, practical people, and we give hands-on, practical support wherever your event needs it, from boosting sales and marketing to helping you build the perfect team to launching new product lines.

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The human touch.

We’re die-hard believers in the power of face-to-face.

The best brands in the world know that digital reach alone isn’t enough. Real loyalty, trust and influence are built when people meet in person.

We take a human approach to our work too.

We’re roll-up-our-sleeves kind of people: hands-on, practical and unpretentious. We don’t write reports for the sake of it or throw jargon around. We get inside your business, figure out what’s working and what’s not, and help make it better.

Real people with real experience, helping you get real results.

Here’s how we can help.

No two events are the same. That’s part of why we love them.

That means that the way we partner with each event is different too. We’ll work with you to pinpoint exactly where we can help the most.

You get the best of both worlds: the standards and insight of world-class events, and a partnership that’s unique to yours.

  • A complete diagnostic of your event business: how it’s performing, where it’s stuck and where the next phase of growth will come from. We look at everything from team structure and culture to P&L, product mix and performance, and work with you to build a clear, actionable plan for what’s next.

  • When pace matters, we can step in to deliver. That might mean taking ownership of a specific piece of the puzzle, like marketing, sales, operations, content or creative direction — or running an entire event cycle to accelerate performance and embed new standards.

  • For businesses preparing to sell or scale, we focus on the metrics and narratives that drive valuation. We help teams accelerate growth, tighten operations and present a clear, credible story to investors or acquirers.

  • We help teams design and launch what’s next — whether that’s a new event, a geo-clone or a fresh product line within your existing portfolio like a hosted buyers program or co-located summit. From concept validation to go-to-market planning, we ensure every launch is strategically sound and creatively distinctive.

  • We’ve built and scaled some of the largest and most effective hosted meetings programs in the world. We help event teams design programs that fit naturally within their event, delivering measurable ROI and a standout participant experience.

  • Behind every great event is a disciplined operation. We help improve procurement, budgeting, forecasting and long-term planning — the systems that turn creativity into profit.

  • We assess how your events are seen by audiences, partners and competitors and refine how you present to the world. From market analysis and content review to brand identity and messaging, we help you sharpen what you stand for and how you communicate it.

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Let’s make it real.

We’re event geeks and we’d love to hear about what you’re building, even if you’re not sure we can help.

Drop us a line and let’s talk.

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